GLAMOUR
This contents page had 1 image- the central image/key
signifier. This is done to suggest that this is the main article of the
magazine is about Emma Watson- the model in the central image- and this could
mean that the editor wants the reader to focus on this article the most. The headline
that superimposes/anchors this image is intriguing to the reader as it is a
rhetorical question the editor is trying to say: if you don’t know find out
here on this page. This may excite the reader as it is letting them know some
inside gossip- implied by the buzz word “secret”- and make them want to read on
and therefore buy the magazine.
The colour scheme on this contents page is quite
eye-catching and bright which helps attract reader’s attention. When a reader
picks up a magazine, the first things they look at are the front cover and
contents page to get a grasp of what is included in the magazine so that they
can decide whether they want to purchase the magazine or not. The fact that the
contents page is eye-catching is good for the magazine as it will drag in
readers due to the bright colours and “liveliness” of the magazine, meaning
more people will purchase the magazine.
The contents page has included many headlines which gives
the reader a sneak peek at all of the variety of content included in the
magazine. Apart from the one that is superimposed and anchored onto the central
image of Emma Watson, none of the headlines stand out very much. This implies
that they are all of equal importance and equal value to the reader. It also
shows that there is one main article and all of the others are secondary
articles.
The fact that the line “THE STYLE ISSUE” is capitalised and
larger than the other text implies that it is important to the reader and could
be the link between all of the articles. The fact that “style” is in another
colour shows that that could be a buzz word in that phrase and the most
important part. It could also imply that each issue has a different theme and
this month’s issue is based on the theme of style.
They have included the masthead on the contents page. The
colours used in the masthead are different from the general colour scheme of
the rest of the contents page. This is done to separate it from the rest of the
page and to make it stand out to the reader. The masthead is included on the
contents page to remind the readers what they are reading. Editors try to put
the masthead on every page so readers are well aware of the magazine they have
bought and are reading so that if they want to recommend the magazine to
others, they are recommending the correct magazine and not others that have
similar layout.
The page is split into thirds. One third for the headlines
and article titles. Two thirds for the central image. This is again another
indicator that our main focus should be on the article related to the central
image and that is the most important thing on the page.
There is not much self-promotion on this contents page
implying the magazine is very well branded so therefore does not need
self-promotion. There is also no letter from the editor. This could imply that
this is a completely separate article in itself or that the editor does not
need to address the readers as much as the magazine is well branded so the
readers are very familiar with the editor already. Also there could be a number
of editors that can’t all address the readers at once.

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