Mojo Contents Page Analysis

In my media lessons we have been talking about the effect of magazine contents pages as this is what we will have to produce in both our preliminary task and our final production.

MOJO

Out of all the contents pages I have analysed, this Mojo contents page is the simplest.  This could be good for the audience as it could convey the idea to them that this magazine is simple and easy to read- a convention that readers of this magazine may find appealing and one that they may like and favour when choosing what magazine to read.

Like all contents pages, this one has included the masthead, familiarising the reader with the masthead and brand of magazine so that they can pick up the magazine again, bringing more money to the magazine institution.

The central image on this contents page has 1 model like in Glamour but not in Kerrang. The central image is also the background for the contents page allowing everything to blend together. The central image is in quite a peaceful and calm setting creating a tranquil atmosphere for the audience as they read through the magazine. The model in the central image is looking directly at the camera; this creates a direct mode of address as the audience feel like the model is looking straight at them; this makes them want to read about this person as they feel a connection towards them.  Like Glamour, this magazine contents page only had one image- central image with no secondary images. This allows the majority of the reader’s attention to be drawn to the article that anchors and, in this case superimposes, the central image.

Unlike the other two contents pages this one is split into two columns- the others were split into thirds. This adds to the simplistic layout of the contents page and again, makes it easier for the readers to pick out the articles they want. Another thing that adds to the simplistic layout is the big, clear fonts of the text; these are very legible and clear so that a wider range of audience can read through the contents and probably the whole magazine.

There is also a very simplistic colour scheme: black, white and red. The red stands out a lot more which catches the attention of the readers and makes them want to read the magazine.

There are not a lot of article headings; this could create a more exclusive atmosphere with the audience as there isn’t as much variety of content.

There is no self-promotion; this could suggest that the magazine is well branded and self-promotion is not needed to get a wide range of audience and also it sticks to the simplistic theme as it is making sure that the page isn’t too full.